Tuesday, January 19, 2016

Millennials Say Flip Flops Are Travel Essential

Will our fascination with Millennials, the younger generation about to take over the leisure travel industry, ever cease? We're guilty too: the topic for the 2016 TMS Family Travel Summit is "Millennials, The New Family Traveler."

 Flip-flops are more likely to be found in Millennial luggage, than Essential Papers -- boomer travelers' preference. Image courtesy of VectorGoods.com

The 4th annual, to-the-trade think tank style event taking place in South Walton, Florida April 17-19, aims to explore the travel habits and aspirations of those turning 18-34 this year, and how those patterns change when they become parents.

We have been looking at a lot of travel studies so this one, from AARP, caught our eye. Since, as they say, my parents used to pay 25 cents for a movie and didn't have seat belts, the matures, seniors and boomers at AARP decided to explore how the travel habits of their cohort differed from those of Generation X (now 34-54 years old), as well as Millennials.

Their findings, from "Travel Research: 2016 Travel Trends," are contained in a fun infographic below.  A quick summary:

  • Millennials, the most widely traveled generation that ever existed, are more likely to travel internationally in 2016 than boomers (13% vs. 5%)

  • Millennials, who can hardly afford their own living space at home, are more likely to stay in an AirBnB or a VRBO rental than boomers when traveling  (22% vs. 9%)

  • Millennials, who pursue adventure tethered to cellphones that help them navigate, communicate and extricate, are more likely than boomers to post to social media while traveling (80% vs. 33%).

Let us know your thoughts on this, and what your own kids may be teaching you about their demographic.

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