International Travel: What The Indian Traveler Is Interested In

As we prepare for the 3rd annual TMS Family Travel Summit in Riviera Nayarit, Mexico, we've begun exploring the theme of "Opportunities in International Family Travel & Reaching New Markets." We are asking, how and where do American families travel internationally?  How and where do families in other parts of the world travel internationally?

Silicon India reports a big increase in international travel by Indians and Indian families.

This 2014 survey done by eRevMax, a leading hotel online distributions and channel management solutions provider, caught our eye because it offers insights on the newest group of Indian travelers, many of whom have famillies.

Their infographic below, based on several market studies, shows that despite a relatively slower economic growth and some foreign exchange volatility, over 15 million Indian travelers were planning a foreign trip in 2014.

Interestingly, Dubai and Singapore were still number 1 and 2 respectively as the most popular destinations for Indians. However, SiliconIndia reports that for summer, the top destinations included Morocco, Bhutan, Greenland, Thailand and UAE.

Indian Travelers Book Travel via Mobile

With over 50% of all phones sold in India being smart phones, it’s no wonder that 33% of all travel related queries come from mobile. Indian business travelers have quickly adapted to mobile bookings, and 39% of them are making travel arrangements including reservations through a mobile device.

15 Million Outbund Indian Travelers ` Many Spending $1700 or More per Trip

The increase in disposable income along with a stable economy, easy access to credit, and exposure to media have influenced Middle Class India’s mindset and choices. Indians are now more aspirational and confident -- exploring new destinations and spending more on vacations.

The infographic notes that 38% of Indians plan to utilize spare cash on holidays and vacations. These outbound travelers are high spenders with average spending per trip crossing $1,700.

Indian Travelers Use Online Search & Social Recommendations as Inspiration

The report shows 51% of searches done online are related to travel. Indians clearly begin their travel planning through a search engine with 70% of destination selection being done through online search. Hotels top the list, with 54% of all travel related searches for accommodation.

India has the third largest number of Facebook users in the world. Social media has become the norm with 40% travelers consulting friends through social media on travel.

Here are some more of their fascinating findings.

Source: eRevMax

More Research to Come on International Travel by Families

We'll be sharing more information on the habits of international family travelers in the coming weeks, with followup after the April 20-23, 2015 conference.

Planning and Packing for a Goa India Adventure

As I recently wrote,  I have been invited to attend the Goa International Travel Mart (GITM) being held on India’s West coast April 1-4, 2014.  

Given a 12-day trip that includes nearly 70 hours of flight time, 5 nights in Goa followed by 3 nights in Mumbai, I am anticipating a mix of business meetings, a few semi-formal dinners, official ceremonies with my hosts, a dose of beach walking, sunrise explorations, open-air nightlife, and city tours in hot, humid and very crowded conditions.

Private home along the coast of South Goa; photo courtesy Wikimedia

Most of all, I am excited to return to one of my favorite countries, see how it’s changed, and dive back into a timeless culture that seemingly resists all attempts to homogenize it.  My India – their marketing slogan -- how magical is that?

Here’s how I am preparing for a trip I hope you will take one day, too.

Getting Ready for Goa 

For other women who travel on business, here’s my To Do List in preparation for this trip that combines long days in an air-conditioned convention center with nights outdoors at beachfront cafes, sightseeing in 100F degrees of humidity and hotel site inspections along the sand.

Packing with Me

• Four pairs neat slacks (long, loose: 2 business, 1 evening, 1 jeans)
• 1 pair Northface all-weather hiking slacks
• 3 pairs shoes (sandals for night, Keen walking/watershoes, business flats)
• 3 dressy tops (2 solid color silk, embroidered cotton)
• 5 tops (Patagonia SPF 50 long sleeve hiking shirt, 2 business blouses, 2 cotton SPF 30 shirts from Uniqlo)
• 1 bathing suit
• 2 shorts (1 workout that can double as bathing suit bottom, one capri for sightseeing)
• 2 sweaters (casual bamboo fiber ExOfficio black and white wrap, white crochet dressy sweater jacket)
• 1 conservative cotton nightgown in case I have to flee hotel room in emergency

Never Forget Essentials for Any Weather Trip

1. Good sunglasses
2. Sunhat and sunbloxk
3. Spare battery for my cellphone
4. Chargers for my Flip and GoPro cameras
5. Notebook
6. Spare reading glasses
7. Cheap jewelry to dress up any outfit.

Se de Santa Catarina Church, built by the Portuguese. Photo by Ondřej Žváček

Shopping for a few More Essentials

 I hate shopping, but I like to shop for an upcoming trip, usually finding one or two key things I will wear all the time. My goal when I got to T.J. Maxx was loose, conservative slacks to wear with the many long loose blouses I already own.  Then I found a white knit long sweater that I can roll up and keep in my bag... three great buys for under $60.

From Amazon, I ordered a new convertible backback/shoulder bag from Mountainsmith, with exterior waterbottle pockets and a tough ballistic nylon shell to withstand overhead compartments and floor storage. I love it because the tote straps adjust for backpack wear when I need to carry it (Macbook inside) for long distances.

Having learned that Air India accepts 22 kgs free for checked bags on international flights but only 15Kgs on domestic flights, I am pairing down the shoes to 3 pairs – those mules, my Keen watershoes with their super tread, and Pikolino leather flats for exploring the beach areas and hotel lobbies in comfort.

Getting an India Visa

 Americans who travel as tourists can now apply online for an India Tourist visa and pick it up electronically, on arrival, at any of the country’s gateway airports.  For business travelers, however, the process is more cumbersome.  My trip required a letter of invitation from my host, the Goa Tourism Ministry, plus many lengthy forms requiring extensive background information, a photo, a $100 fee, a personal interview and a week-long wait.  The intricacy of the process, the un-intuitive interface of the online forms, the gracious and measured pace of the consulate’s polite staff all served as an introduction to the new culture I will travel to explore.

Baga Beach, photo by India.com

Choosing the Right Vaccines for an India Trip

 Eager to try the best in local prawn, mackerel, sardines, crab and lobster -– not to mention chat and India’s tasty street food snacks, I decide to have a Hepatitis A booster.  Given an a quick injection, this immunity-building vaccine comes in two doses about 6 months apart but even one dose is supposed to help.

Because malaria is endemic to the region, I take Malarone / Proguanil the anti-malarial that still works in a region that has developed resistance to some of the more popular malaria prophylactics.  A typhoid booster is in order claims my internist, especially if I want to eat street food that may be served on plates washed in unpurified water.  (A foodie friend suggests I bring paper plates to avoid this problem, and eat with impunity.)

What I know of Goa Now

 Combining my reading with anecdotal evidence, I know that Goa is considered by some to be the “Pearl of the Orient" and a beach paradise filled with waterways, nature reserves, Portuguese colonial-era architectural landmarks, and a huge expat population that is said to outnumber the native Indians.

Signs will be in Hindi, English and Hebrew to accommodate the thousands of young Israelis who spend the year between school and the Army on these sunny shores. I have heard about Goa Whisperers, professional Jewish conjurers who are sent to Goa to convince stoned-out kids to return for military service.

I have read about the Hindu temples, Catholic churches, and the fabulous Anjuna “Hippie” Flea Market where expats sell of their vintage items along this beach; open only on Wednesdays, it is the one day of the week we will not be in town.

 

Bride & Prejudice is a fun, fusion Soap Opera/Bollywood Musical based on Jane Austen's famous novel - fun for kids!

My Personal Goals for a Goa Getaway 

I have seen “Bride and Prejudice” and so know Calangute and Baga (party beaches) are where young Indian couples and full-moon party survivors go to dance the night away.  And where Bollywood musicals are shot.  These are a must-see.

My yoga studio has warned me there are no yoga studios in India for visitors; rather there are serious schools with the major yogi in attendance. However, the receptionist says, I should expect massages, hair braiding, tattoos and topless women doing downward facing dog poses on the beach. 

In fact, exploring the 96 kms of beach towns that comprise North Goa and South Goa, sampling seafood at many oceanfront grills and photographing palm trees bowed by the wind at every angle are my personal goals for this trip.

It’s always important to me to set personal goals – not to set them high – but to have a clear focus of how to be and live in a new place so when I leave, I know why I want to come back.  

I am sure Goa will supply many reasons.

Asia's Ten Most Holy Sites for Family Travelers

Families are traveling farther from home than ever for unique spiritual and cultural experiences. As Americans become more interested in the religions of the world, long-time tour operators like Asia Transpacific Journeys are organizing guided trips to visit the major holy sites and better understand their significance. With their long history in the region and cultural expertise, you can be sure their guides will ensure that neither you nor the kids will be inappropriately dressed or exhibit other behavior that might offend your hosts.

From the holy Hindu city of Varanasi in India, to the world’s largest Buddhist monument in predominantly Muslim Indonesia, to the Emerald Buddha in Thailand, here is the company's list of the top ten temples, shrines and places of worship in Asia in terms of their impact on tourists.

1. TAKTSHANG MONASTERY (Bhutan) - Bhutan’s most iconic temple and sacred spot, this monastery clings dramatically to a cliff 3,000 feet above the valley floor. Travelers can join locals in hanging Buddhist prayer flags after checking with monks to make sure the date is auspicious.


2. VARANASI (India) - It is said that a ritual cleansing in the holy waters of the Ganges at Varanasi absolves the believer of all sins, enabling a higher birth in the next life. Millions of Hindus make their way here annually.


3. SHWEDAGON PAGODA (Myanmar/Burma) - Sheathed in gold plates and topped by a 76-carat diamond, the great golden dome that rises 322 feet above its base in Yangon is Burma’s most sacred site, visited by Buddhist worshippers and monks daily.


4. DAMBULLA (Sri Lanka) - The most impressive of Sri Lanka’s cave temples, Dambulla is a UNESCO World Heritage site consisting of five caves with over 6,000 square feet of painted walls and ceilings, creating the largest continuous series of paintings in the world.

5. BOROBUDUR (Indonesia) - An absolute must if visiting Indonesia, the reclaimed ninth century ruins are the largest Buddhist monument on earth, and one of the original seven ancient wonders of the world.


6. PASHIPATINATH (Nepal) – The largest temple devoted to the Hindu god Shiva in the world draws devotees from all over the Indian subcontinent. Visitors are likely to witness a fascinating cremation ceremony on the holy Bagmati River.


7. PAK OU (Laos) – A natural cave with more than 3,000 Buddha statues left behind by worshiping kings, merchants and farmers over the centuries, this mystical pilgrimage site is accessible by boat only.


8. DHARAMSALA (India) - The capital of the Tibetan government in exile, Dharamsala is the residence of the Dalai Lama and frequented by pilgrims and visitors from around the world who wish to study Tibetan Buddhism.


9. WAT PHRA KAEW (Thailand) – Located in Bangkok’s Grand Palace and also known as the “Temple of the Emerald Buddha,” this spectacular pilgrimage site is the place where all Thai monarchs have worshiped since it was retaken from the Burmese in the late 18th century.


10. SARNATH (India) – This sacred site near Varanasi, where Buddha is said to have preached his first sermon after achieving enlightenment, draws pilgrims from around the world.


If these destinations sound as intriguing to you as they do to us, get in touch with Asia Transpacific Journeys and let them help you plan a special tour. Founded in 1987, it is the travel company of choice for organizations such as the American Museum of Natural History the World Wildlife Fund, the Harvard, Yale and Princeton alumni associations, as well as individuals, their families and friends.